DESCRIPTION: Map of Lake County, Florida on an advertising brochure from the Lake County Chamber of Commerce. Fine graphics focused on the agricultural bounty available in a fertile and water-rich Florida. Shows numerous cities in central Florida including Altoona, Eustis, Howey, Clermont, Tavares, Sanford, and Orlando. Inset half-tone black and white illustrations of scenes typical to the area.
Brochure was issued by the Lake County Chamber of Commerce in Tavares, Florida to registrants at the Florida Exhibit during the Century of Progress Exhibition in Chicago (the 1933-34 Chicago World's Fair).
The illustration and quotation on this trade card were not unique to John Cosgrove but rather part of a stock design widely used by 19th-century printers who specialized in producing humorous or sentimental advertising cards. Lithographers commonly kept catalogs of ready-made comic scenes—like this seaside mother-and-child vignette with the line “It’s a wise child that knows its own mother at the sea side”—which merchants could customize by adding their own business imprint below. In this case, the printer simply inserted Cosgrove’s name, trade description, and Poydras Market address into the blank advertising panel at the bottom, allowing a small New Orleans fish dealer to benefit from professionally printed imagery at a fraction of the cost of commissioning original artwork.
PUBLICATION DATE: 1933
GEOGRAPHIC AREA: United States
BODY OF WATER: Atlantic Ocean
CONDITION: Very good.
Clean with no issues. Folds as issued.
COLORING: Bright process colors with half-tone inset photo illustrations.
ENGRAVER:
SIZE: 11
" x
16 "
ITEM PHYSICAL LOCATION:
PRICE: $175
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