DESCRIPTION:
Let's go surfin' now
Everybody's learnin' how
Come on and safari with me
Very rare California Surf Map circa late 1960's to early 1970's. Apparently produced to support a sales promotion. The map at center is surrounded by photo illustrations of popular California surfing locations. Each location contains a brief description of when to expect the best surfing conditions. For example: "MISSION BEACH Typical beach surf winter and summer. Less crowded than Pacific Beach. Takes all swells with south and west swells preferred. 2 - 6 feet ht."
Surfing locations identified on the map include, from bottom right moving clockwise:
- Mission Beach
- Pacific Beach
- Leucadia
- Oceanside
- San Clemente
. . .
- Manhattan Beach
- Malibu
- Ventura
- Staley's
- Rincon
Only one copy was found online, at the archive for surfingheritage.org (1).
(1) http://archive.surfingheritage.org/2015/02/vintage-map-of-california-surf-spots.html
The illustration and quotation on this trade card were not unique to John Cosgrove but rather part of a stock design widely used by 19th-century printers who specialized in producing humorous or sentimental advertising cards. Lithographers commonly kept catalogs of ready-made comic scenes—like this seaside mother-and-child vignette with the line “It’s a wise child that knows its own mother at the sea side”—which merchants could customize by adding their own business imprint below. In this case, the printer simply inserted Cosgrove’s name, trade description, and Poydras Market address into the blank advertising panel at the bottom, allowing a small New Orleans fish dealer to benefit from professionally printed imagery at a fraction of the cost of commissioning original artwork.
PUBLICATION DATE: 1970
GEOGRAPHIC AREA: United States
BODY OF WATER: Pacific Ocean
CONDITION: Very good.
Clean. Left edge a bit crinkled but will mat out. Printed on watermarked laid paper.
COLORING: Brown tones.
ENGRAVER:
SIZE: 18
" x
25 "
ITEM PHYSICAL LOCATION:
PRICE: $2000
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