DESCRIPTION: SOLD
Fine decorative nautical-themed limited-edition serigraph poster of San Francisco Bay and the Golden Gate Bridge from the seventh-annual users conference held by Data Design Associates in 1986. Deep rich colors. Signed within (illegible). Number 522 of 600 copies.
Data Design Associates, Inc., was a Sunnyvale, Calif-based developer of mainframe financial software.
The illustration and quotation on this trade card were not unique to John Cosgrove but rather part of a stock design widely used by 19th-century printers who specialized in producing humorous or sentimental advertising cards. Lithographers commonly kept catalogs of ready-made comic scenes—like this seaside mother-and-child vignette with the line “It’s a wise child that knows its own mother at the sea side”—which merchants could customize by adding their own business imprint below. In this case, the printer simply inserted Cosgrove’s name, trade description, and Poydras Market address into the blank advertising panel at the bottom, allowing a small New Orleans fish dealer to benefit from professionally printed imagery at a fraction of the cost of commissioning original artwork.
PUBLICATION DATE: 1986
GEOGRAPHIC AREA: United States
BODY OF WATER: San Francisco Bay
CONDITION: Excellent.
Rolled. Near perfect. Deep saturated color.
COLORING: Process color.
ENGRAVER:
SIZE: 23
" x
32 "
ITEM PHYSICAL LOCATION:
PRICE: $
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