DESCRIPTION: SOLD
Scarce tourists' handbill with a map from St. Augustine Florida, ca. 1938. On very thin paper almost certainly designed to be discarded, hence a rare survivor.
Recto filled with information about points of interest on the map including the:
- Fort Marion National Monument
- Indian Burial Ground
- Llambias House
- Slave Market
- Plaza de la Constitution
- St. Augustine Ostrich-Alligator Farm
- Marine Studios
Verso with facts and statistics about St. Augustine, and St. John's County, Florida.
The illustration and quotation on this trade card were not unique to John Cosgrove but rather part of a stock design widely used by 19th-century printers who specialized in producing humorous or sentimental advertising cards. Lithographers commonly kept catalogs of ready-made comic scenes—like this seaside mother-and-child vignette with the line “It’s a wise child that knows its own mother at the sea side”—which merchants could customize by adding their own business imprint below. In this case, the printer simply inserted Cosgrove’s name, trade description, and Poydras Market address into the blank advertising panel at the bottom, allowing a small New Orleans fish dealer to benefit from professionally printed imagery at a fraction of the cost of commissioning original artwork.
PUBLICATION DATE: 1939
GEOGRAPHIC AREA: United States
BODY OF WATER: Atlantic Ocean
CONDITION: Fair.
Intact with a few tiny holes and marginal tears, not repaired. Browned, on fragile very thin paper. Folds, now flattened.
COLORING: N/A
ENGRAVER:
SIZE: 16
" x
22 "
ITEM PHYSICAL LOCATION: 0
PRICE: $
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