DESCRIPTION: Scarce route map of the Municipal Transit System in St. Petersburg, Florida (not to scale). On thinnish yellow paper a fourteen-panel folding sheet folds to 3" x 8". Includes an inset plan for downtown St. Petersburg revised October, 1951. The Yellow Issue published Dec 3, 1951.
The illustration and quotation on this trade card were not unique to John Cosgrove but rather part of a stock design widely used by 19th-century printers who specialized in producing humorous or sentimental advertising cards. Lithographers commonly kept catalogs of ready-made comic scenes—like this seaside mother-and-child vignette with the line “It’s a wise child that knows its own mother at the sea side”—which merchants could customize by adding their own business imprint below. In this case, the printer simply inserted Cosgrove’s name, trade description, and Poydras Market address into the blank advertising panel at the bottom, allowing a small New Orleans fish dealer to benefit from professionally printed imagery at a fraction of the cost of commissioning original artwork.
PUBLICATION DATE: 1951
GEOGRAPHIC AREA: United States
BODY OF WATER: Tampa Bay
CONDITION: Very Good.
Clean. Folds hardly worn.
COLORING:
ENGRAVER:
SIZE: 16
" x
17 "
ITEM PHYSICAL LOCATION: 87
PRICE: $150
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