Sutherland, McConnel and Co.

1911

Fine Original Broadside for Florida Land Speculators

Florida Land First Grand Opening

DESCRIPTION: 

"Successful Men Do It Now -
Failures Wait Until Tomorrow"

An original antique advertising poster from the early Florida land boom. A fine, surviving 18" x 24" broadside on thin paper, touting the opportunity that awaited the investor in Florida real estate, including 27,000 acres ("the best tract for farming") near Jacksonville, in Duval County. A fine piece of ephemera that supports and extends any collection of Florida cartography.

The artifact could be considered as the "poster child" of antique Florida ephemera as the two tear-out coupons strongly suggest the broadside was not expected to have a long life and would be discarded after use.

"Virgin Soil", "Pure Water", "1,000,000 Acres to Choose From", "Healthful Climate", "Big Crops".

Offered at prices from $12.50 to $30.00 per acre by the Colonization Department of the partnership of Sutherland, McConnel & Co. of Jacksonville, Florida, Clifford Greve, General Manager. The Auck Brothers of Bucyrus, Ohio were appointed as "Special Agents" for the sale.

CREATOR: Sutherland, McConnel and Co.

PUBLICATION DATE: 1911

GEOGRAPHIC AREA: United States

BODY OF WATER: N/A

CONDITION: Very good.  Very clean and bright on thin paper. A very few tiny edge separations.

COLORING: None

ENGRAVER: 

SIZE: 18 " x 24 "

ITEM PHYSICAL LOCATION: 

PRICE: $1000


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