Sutherland, McConnel and Co.
1911

Fine Original Broadside for Florida Land Speculators

Florida Land First Grand Opening

DESCRIPTION:

"Successful Men Do It Now -
Failures Wait Until Tomorrow"

An original antique advertising broadside from the early Florida land boom. A fine, surviving 18" x 24" lithographed copy on thin paper, touting the opportunity that awaited the investor in Florida real estate, including 27,000 acres ("the best tract for farming") near Jacksonville, in Duval County. A fine piece of ephemera that supports and extends any collection of Florida cartography or the history of the Southeast.

The artifact could be considered as the "poster child" of antique Florida ephemera as the two tear-out coupons strongly suggest the broadside was not expected to have a long life and would be discarded after use.

"Virgin Soil", "Pure Water", "1,000,000 Acres to Choose From", "Healthful Climate", "Big Crops".

Offered at prices from $12.50 to $30.00 per acre by the Colonization Department of the partnership of Sutherland, McConnel & Co. of Jacksonville, Florida, Clifford Greve, General Manager. The Auck Brothers of Bucyrus, Ohio were appointed as "Special Agents" for the sale.

CREATOR: Sutherland, McConnel and Co.

PUBLICATION DATE: 1911

GEOGRAPHIC AREA: United States

BODY OF WATER: N/A

CONDITION: Very good. Very clean and bright on thin paper. A very few tiny edge separations and tiny chips not impacting the image.

COLORING: Modern, professional hand-color.

ENGRAVER:

SIZE: 18 " x 24 "

ITEM PHYSICAL LOCATION: 61

PRICE: $695

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