| | Thumbnail | | Creator | Date | Title / Author / Date / Location | Price | | | Description |
| 4882 |  | Details | Sutherland, McConnel and Co. | 1911 |
| Fine Original Broadside for Florida Land Speculators |
|
Sutherland, McConnel and Co. |
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| 1911 |
| LOC:61 |
| $695.00 | Sutherland--McConnel-and-Co- | Fine-Original-Broadside-for-Florida-Land-Speculators | <br></br>
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"Successful Men Do It Now - <br />Failures Wait Until Tomorrow"
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An original antique advertising broadside from the early Florida land boom. A fine, surviving 18" x 24" lithographed copy on thin paper, touting the opportunity that awaited the investor in Florida real estate, including 27,000 acres ("the best tract for farming") near Jacksonville, in Duval County. A fine piece of ephemera that supports and extends any collection of Florida cartography or the history of the Southeast.
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The artifact could be considered as the "poster child" of antique Florida ephemera as the two tear-out coupons strongly suggest the broadside was not expected to have a long life and would be discarded after use.
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"Virgin Soil", "Pure Water", "1,000,000 Acres to Choose From", "Healthful Climate", "Big Crops".
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Offered at prices from $12.50 to $30.00 per acre by the Colonization Department of the partnership of Sutherland, McConnel & Co. of Jacksonville, Florida, Clifford Greve, General Manager. The Auck Brothers of Bucyrus, Ohio were appointed as "Special Agents" for the sale. |