International Correspondence Schools

1949

Radio. Radio.

Persuasive Training Brochure with Cartographic Iconography from "Radio and Electronics: Training for Today's Opportunities."

DESCRIPTION: From "Radio and Electronics: Training for Today's Opportunities". A cover from an early mad-man era brochure that combines the iconography of cartography and of electronics with simple bold graphics to persuade readers to set their lives in a new direction through an electronics training course. Further, the user could fine-tune his education through careful selection of courses. Brochure of 32 pages published by International Correspondence Schools of Scranton, Pennsylvania. Content is careers, benefits, courses and subjects taught. With an inserted application form.

On the face of a what would be a radio dial, the artist has cleverly used familiar compass directions rather than the expected frequency indicators one would see on a radio. Jagged lighting bolts, used instead of rhumb lines, reinforce the impression of the single-word title "Radio". Overall, the message is "Radio and electronics can set your life in a new direction." That is a lot of words to describe what the graphic was intended to convey at a glance.

"... the strength of the ICS system lay in its ability to introduce, in relatively simple language, subjects that its students may have thought were beyond their intellectual reach and then build gradually to mastery of fields like electrical or chemical engineering. In essence, ICS and other correspondence schools attempted to demystify industrial technology and science, to bring them down from their pedestals at the same time that Americans were barraged by and frightened by technological advances and yearned to understand and embrace them."(Watkinson, James D. Education for Success: The International Correspondence Schools of Scranton, Pennsylvania. Penn. Mag of History and Biography. Vol CXX No. 4. October, 1996. P. 364.)

CREATOR: International Correspondence Schools

PUBLICATION DATE: 1949

GEOGRAPHIC AREA: United States

BODY OF WATER: N/A

CONDITION: Very Good.  Tight and clean.

COLORING: N/A

ENGRAVER: 

SIZE:  " x "

ITEM PHYSICAL LOCATION: 0

PRICE: $100


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